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General Studies: Arts, Media & Entertainment Emphasis

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General Studies: Arts, Media & Entertainment Emphasis

Bachelor of General Studies

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Develop skills in criticism and evaluation of art forms, an understanding of the processes by which art and creativity are communicated, and an academic knowledge of promotion and marketing in the performing arts.

Major Details

College: Colleges of Letters, Arts and Science
Admissions Requirements:

No Additional Requirements

Math Required:


    This strand involves the general understanding and appreciation of how mathematics is used to solve problems in everyday life. The G-strand does not prepare a student for any further work grounded in mathematics and assumes the student will not proceed beyond the basic Foundations level noted above. Thus only those students whose major requires the most general knowledge of mathematics should take this strand.
Second Language Required:

2 Semesters

  • Scoring the equivalent of second-semester skill level on an entrance or placement examination administered by The University of Arizona.
  • Completion with a C or better of a second semester course at the post-secondary level.
  • An AP (Advanced Placement), IB (International Baccalaureate) or CLEP (College Level Entrance Program) language score determined by the individual language department.
  • In the College of Engineering by a method determined within the College; however, all students in the college must also take a language placement examination on entrance to the University.
2 Semesters
Fees: No
Pre-Major: No
Available at:
  • Main Campus
  • UA Online

Four-Year Plan

Archived plans are available on Degree Search 2011-2016 for many degree plans. These are sample plans. Please work with your academic advisor for more specific and up-to-date requirements.

Select a year:

UA Course Requirements Units
1st Semester
ENGL 101 First Year Composition 3
Math 105 Math in Modern Society or PHIL 110 3
Second Language 4
Tier I General Education 3
Tier I General Education 3
2nd Semester
ENGL 102 First Year Composition 3
Second Language 4
Tier I General Education 3
Tier I General Education 3
Tier I General Education 3
3rd Semester
Tier I General Education 3
Tier II General Education 3
Tier II General Education 3
Tier II General Education 3
Elective 3
4th Semester
Tier II General Education 3
Concentration 1 class 1 3
Concentration 2 class 1 3
Concentration 3 class 1 3
Focus concentration class 1 3
5th Semester
Concentration 1 class 2 3
Concentration 2 class 2 3
Concentration 3 class 2 3
Focus concentration class 2 3
Focus concentration class 3 3
6th Semester
Concentration 1 class 3 3
Concentration 2 class 3 3
Concentration 3 class 3 3
Focus concentration class 4 3
Focus concentration class 5 3
7th Semester
Focus concentration class 6 3
Focus concentration class 7 3
Focus concentration class 8 3
Focus concentration class 9 3
Focus concentration class 10 3
8th Semester
Focus concentration class 11 3
Focus concentration class 12 3
Elective 3
Elective 3

AZ Transfer Pathways

This page is designed for in-state transfer students who plan to attend the University of Arizona. The information presented lists the most accurate course equivalencies and may not include all possible requirements. Transfer students are strongly encouraged to use this site for reference only and not for self-advising.

Transfer students should work with their community colleges and UA advisors to develop an individualized plan for transfer, and visit

  • All posted Pathways (except for Bachelor of Applied Science Pathways) fulfill an AGEC and most also fulfill an Associate Degree
  • Following a Pathway does not guarantee admission to the UA nor admission to a college/major/program at the UA
  • Use Pathways in consultation with advisors from your community college and the UA
  • Pathways are subject to change at any time

Which college/university do you attend?

Career Planning

The knowledge of art, music, media, cultural traditions, and popular culture gained with a Bachelor of General Studies with a concentration in Arts, Media, and Entertainment provides a solid foundation for a variety of careers. A graduate in the Arts, Media, and Entertainment concentration could work in print media, film and television, theatre, public relations, outreach, or marketing. This concentration is also good preparation for graduate studies in media arts, art history, and cultural studies.General Studies, like many majors, teaches content and skills that can be applied to a wide variety of career fields. This major does not restrict you to a specific field. Following are career fields that may most closely relate to this major.

Potential Career Areas

  • Publishing
  • Entertainment industry assistance
  • Cinemas and theatres
  • Event planning and staging
  • Public relations
  • Sports industry
  • New media
  • Marketing
  • Advertising
  • Retail merchandizing
  • Arts education outreach

Sample Employers

  • Production companies
  • Electronics/gaming companies
  • Public relations firms
  • Hotels and resorts
  • Broadcast organizations
  • Magazines, newspapers, and websites
  • Amphitheaters and stadiums
  • Casinos
  • Museums
  • Theme parks
  • Schools and colleges
  • Nonprofit arts organizations

Sample Job Titles and National Salary Range

Job Title Salary Range
Public Relations Specialist $30,000 - $75,000
Fundraiser $30,050 - $50,680
Video Game Tester $16,245 - $27,061
Event Planner $26,560 - $45,810
Music Agent $29,320 - $64,490
Club/Resort Manager $30,000 - $80,000
Music Journalist $20,710 - $35,600
Museum Technician $23,440 - $40,020
Box Office Manager $22,000 - $50,000
Merchandise/Window Displayer $18,730 - $27,470
Marketing Assistant $15,000 - $24,000
Editorial Assistant $17,000 - $45,000