University of Arizona
Degree Search Header

Marketing (Pre-Business)

« Back to all degrees
Left
Right

Marketing (Pre-Business)

BS in Business Administration

Apply Now

Students are admitted into Pre-Business and will apply to Marketing major through a competitive and selective process to gain admission.Marketing is the strategic process of developing and implementing products and services to meet the needs of existing and potential customers, at the same time leading the marketing organization to achieve its goals. Majors study the business and societal environment in which organizations must operate; the development of products and services; the management of pricing, sales, advertising and distribution policies; and the process of monitoring the success of marketing strategies and the satisfaction of customers.

Major Details

College: Eller College of Management
Admissions Requirements:

This major has additional admission criteria. Please see the Eller College of Management requirement page for more information.

Website: http://marketing.eller.arizona.edu/
Math Required:

Moderate

    The M-strand is for students who require mathematical facility at the level of at least MATH 110 (Collegiate Algebra). This strand involves reasonable facility with algebra and algebraic functions, graphs, and simple modeling. Students who choose the M-strand are prepared for further mathematical work. This work may include LING 178 (The Mathematics of Language and Linguistics), MATH 114 (Finite Mathematics), MATH 113 (Elements of Calculus), or a statistics class from outside the Mathematics Department, such as ISTA 116 (Statistical Foundations for the Information Age) or SBS 200 (Statistics for the Social Sciences).
Moderate
Second Language Required:

2 Semesters

  • Scoring the equivalent of second-semester skill level on an entrance or placement examination administered by The University of Arizona.
  • Completion with a C or better of a second semester course at the post-secondary level.
  • An AP (Advanced Placement), IB (International Baccalaureate) or CLEP (College Level Entrance Program) language score determined by the individual language department.
  • In the College of Engineering by a method determined within the College; however, all students in the college must also take a language placement examination on entrance to the University.
2 Semesters
Fees: Yes
Pre-Major: Yes
Available at:
  • Main Campus

Four-Year Plan

Archived plans are available on Degree Search 2011-2017 for many degree plans. These are sample plans. Please work with your academic advisor for more specific and up-to-date requirements.

Select a year:

UA Course Requirements Units
1st Semester
ENGL 101 First Year Composition  3
MIS 111 Computers and Internetworked Society 3
MIS 111L Computers and Internetworked Society Lab  1
MATH 109C or 112 College Algebra Concepts and Applications  3
Tier I General Education 3
Tier I General Education 3
2nd Semester
ENGL 102 First Year Composition  3
MATH 116 Calculus Concepts for Business Majors  3
Tier I General Education 3
Tier I General Education 3
Tier I General Education 3
3rd Semester
BNAD 276 Statistical Inference in Management  3
ACCT 200 Introduction to Financial Accounting  3
ECON 200 Basic Economic Issues  3
Tier I General Education 3
Second Language 4
4th Semester
ACCT 210 Introduction to Managerial Accounting  3
BNAD 277 Analytical Methods for Business  4
BCOM 214 Fundamentals of Business Communication 3
Tier II General Education 3
Second Language 4
5th Semester
MGMT 310A Organization Behavior and Management 3
MKTG 361 Introduction to Marketing 3
BCOM 314R Business Communication 3
FIN 311 Introduction to Finance 3
MKTG 376 Marketing Analytics 3
6th Semester
ECON 300 Microeconomic Analysis for Business Decisions   3
MIS 304 Using and Managing Information Systems  3
MIS 373 Basic Operations Management   3
MKTG 440 Marketing Research 3
MKTG Major Elective Course 3
7th Semester
ECON 330 Macroeconomic and Global Institutions and Policy   3
MGMT 402 Integrating Business Fundamentals with Ethics and Law in Management   3
ENTR 485 Innovating: Creating the Future   3
MKTG 450 Buyer Behavior 3
MKTG Major Elective Course 3
8th Semester
MKTG 471 Marketing Policies and Operations 3
MKTG Major Elective Course 3
Ethics 3
Tier II General Education 3
Tier II General Education 3

AZ Transfer Pathways

This page is designed for in-state transfer students who plan to attend the University of Arizona. The information presented lists the most accurate course equivalencies and may not include all possible requirements.

Students who are interested in transferring to the Eller College of Management should use this site for reference only and not for self-advising. Those students are strongly encouraged to contact an Eller College advisor to plan their transfers.

  • All posted Pathways (except for Bachelor of Applied Science Pathways) fulfill an AGEC and most also fulfill an Associate Degree
  • Following a Pathway does not guarantee admission to the UA nor admission to a college/major/program at the UA
  • Use Pathways in consultation with advisors from your community college and the UA
  • Pathways are subject to change at any time

Which college/university do you attend?